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 Digg are reporting that Chris Martin turned out for a charity soccer game in Kenya last week to raise awareness for the environment. Martin, who was at the time rehearsing with Coldplay in Spain, took part in a five-a-side match against Masaai tribesmen.
The event was organized by environmentalist Jeremy McClintock, DUFFF and The Right Path Party.
Meanwhile, the Jeremy Mcclintock website reports on Sir Alain Shipmount, Co-founder and Secretary of DUFFF, and one of the UK’s leading creative consultants. They say:
"What Sir Alain doesn’t know about geno-thetic synbadd potential frankly isn’t worth knowing. Indeed, so profound is his influence over contemporary popular culture that when Chris Martin of stadium rock band Coldplay was suffering from the creative jitters last December, it was Sir Alain that he phoned first. And the outcome of the consultation? “I put him in touch with the Noise Abatement Society,” says Sir Alain, with characteristic modesty. To his credit we haven’t heard a whimper out of Chris and the boys since. Now that’s what I call successful brand management!"
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Coldplay Tour 2010
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