Results 1 to 15 of 23
30-08-2011, 07:43 PM #1
- Join Date
- Jun 2006
- In My Place!
Thumbs Up Received: 133
Willie Nelson covers Coldplay's The Scientist for Chipotle Foundation
[ame="http://www.youtube.com/watch?v=aMfSGt6rHos&feature=player_embedded"]Back to the Start - YouTube[/ame]
A new animated video shows the merits of sustainable farming with some cute visuals and a Willie Nelson cover of Coldplay’s “The Scientist.”
The video, called “Back to the Start,” tells the story of an adorable farmer who turns his organic farm into a huge factory farm only to realize the error of his ways. The message: Industry and science are hurting the animals and food that we eat.
Chipotle sponsored the video to show the importance of sustainable food and also to emphasize its focus on natural, organic products in its restaurants. The video will appear in movie theaters, and the cover song will also be sold in iTunes with $0.60 of each download going to the Chipotle Cultivate Foundation, which supports sustainable agriculture and education.
Coldplay’s original video for “The Scientist” showed (spoiler alert) a man grieving after his girlfriend is killed in a car crash, with the video played in reverse. “Back to the Start” takes the same concept of reversing time. It’s not a perfect fit, but Nelson, a long-time family farm advocate, makes it work.
What do you think of awareness campaigns like this? Let us know in the comments.
'Cause yeah everybody here's got somebody to lean on
But give me love over, love over, love over this
I promise you I will learn from my mistakes
Just because I'm losing doesn't mean I'm lost
But that's alright sometimes sunlight comes streaming through the holes
Fly on, ride through, maybe one day I'll fly next to you
- has no influence
- on advertisings
- that are displayed by
- Google Adsense
30-08-2011, 09:48 PM #2