Ross Copperman, Welcome to Reality
Ross Copperman's record company describes its new act as "a cross between Coldplay and early Radiohead with the charisma of Robbie Williams", so they it isn't taking many risks. The London-based Virginian attended a college songwriting course but his lowest-common-denominator songs could have been put together in a laboratory.
'As I Choke' apes Coldplay's X&Y era down to the drum riffs, with a pastiche of Thom Yorke for good measure. Copperman has Chris Martin's howl of ennui and Williams' tendency for bombast, although Bryan Adams informs chest-thumpers like All She Wrote. These are songs aimed squarely at blanket rotation: no marketing buzzword is spared an airing - there is even a song called Guilty Pleasure. Whether or not Copperman succeeds depends on whether the public can take an impersonal blend of familiar styles.
Fly Away - written at college - at least suggests confessed anglophile Copperman is human, not automaton, but otherwise ruthless cynicism prevails.