Really? You should try one; perhaps you'll like it! Personally, I'm not a huge fan of those really big, bread-like pretzels, but my friend is crazy about them. I like those small ones, like the kinds you get as a snack on the airplane. Those are delicious with chocolate.
Don't eat too many dry ones, though. That can be quite unpleasant.
I agree; they're really creative. I also realized that I saw another one of their ads a few years ago, where thousands of colorful bouncy balls roll down hilly San Francisco. I really like their color theme.
I'm Cecilia, by the way. What's your name, if you don't mind me asking?